Smarter TikTok Advertising,
Powered by Data

Privacy Policy

Effective Date: September 25, 2026  |  Last Updated: September 25, 2026

AlterLinks ("we," "us," or "our") operates the AlterLinks platform, a marketing technology service that integrates with the TikTok Marketing API to help businesses manage advertising campaigns on TikTok. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

1. Information We Collect

1.1 Information You Provide Directly

• Account Information: Name, email address, company name, and billing information when you register for an AlterLinks account.
• Communication Data: Messages, support requests, and feedback you send to us.

1.2 Information Received Through TikTok API

When you authorize AlterLinks to access your TikTok advertising account through TikTok's OAuth 2.0 authorization flow, we receive access to the following data as permitted by the scopes you approve:

• Advertiser Account Information: Advertiser ID, account name, account status, timezone, and currency settings.
• Campaign Data: Campaign structures including campaigns, ad groups, and ads; budgets; bid amounts; scheduling; targeting configurations; and creative assets you have uploaded to TikTok.
• Performance Reporting Data: Aggregated metrics such as impressions, clicks, conversions, spend, cost-per-click, cost-per-conversion, video views, and engagement rates as reported by TikTok's Reporting API.
• Audience Data: Custom audience names, sizes, and configurations (we do not access individual user data from TikTok audiences).
• Pixel and Event Data: Pixel configurations and aggregated event tracking data associated with your advertiser account.

We access only the data necessary to provide our services and only within the scopes you explicitly authorize. We do not access personal data of individual TikTok users who view or interact with your ads.

1.3 Automatically Collected Information

• Usage Data: Pages visited, features used, timestamps, and interaction patterns within the AlterLinks platform.
• Device Data: Browser type, operating system, IP address, and device identifiers.
• Cookies: We use essential cookies for authentication and session management. See Section 7 for details.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide campaign management, reporting, and optimization features through the TikTok Marketing API.
• Account Management: To create and maintain your account, authenticate your identity, and process transactions.
• Analytics and Reporting: To generate performance reports and dashboards for your advertising campaigns.
• Service Improvement: To analyze usage patterns and improve the functionality and user experience of our platform.
• Communication: To respond to your inquiries, send service notifications, and provide technical support.
• Security: To detect, prevent, and address technical issues, fraud, and unauthorized access.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

We do not use TikTok API data for any purpose other than providing and improving our services to you. We do not sell TikTok API data. We do not use TikTok API data for profiling, tracking, or targeting purposes beyond what you configure in your own TikTok advertising campaigns.

3. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information or your TikTok advertising data. We may share information in the following limited circumstances:

• With TikTok: We transmit data back to TikTok through their API to execute campaign management actions you initiate (creating campaigns, adjusting bids, etc.).
• Service Providers: We use trusted third-party service providers for hosting, database management, and analytics. These providers are contractually bound to use data only for the services they provide to us and are required to maintain appropriate security measures.
• Legal Requirements: We may disclose information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any such change and any choices you may have regarding your information.

4. Data Retention

• Account Data: Retained for the duration of your active account and for 30 days following account deletion to allow for reactivation.
• TikTok API Data: Campaign performance data is retained for up to 24 months to support historical reporting. When you revoke access or delete your account, we delete all TikTok API data within 30 days.
• Usage Logs: Retained for 12 months for security and service improvement purposes, then automatically deleted.

5. Data Security

We implement industry-standard security measures to protect your information:

• All data is encrypted in transit using TLS 1.2 or higher.
• Sensitive data is encrypted at rest using AES-256 encryption.
• OAuth tokens are stored encrypted and are never logged or exposed in application interfaces.
• Access to production systems is restricted to authorized personnel with multi-factor authentication.
• We conduct regular security reviews and vulnerability assessments.
• We maintain an incident response plan and will notify affected users within 72 hours of discovering a data breach.

6. Your Rights and Choices

You have the following rights regarding your data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your account and associated data.
• Revoke TikTok Access: You can revoke AlterLinks' access to your TikTok account at any time through your TikTok Business Center settings. Upon revocation, we will cease accessing your TikTok data and delete stored API data within 30 days.
• Data Portability: Request your data in a structured, machine-readable format.
• Opt-Out: Opt out of non-essential communications at any time.

To exercise any of these rights, contact us at the address provided in Section 10.

7. Cookies and Tracking Technologies

We use only essential cookies necessary for the operation of our platform:

• Authentication Cookies: To maintain your login session.
• Security Cookies: To prevent cross-site request forgery and other attacks.
• Preference Cookies: To remember your dashboard settings and display preferences.

We do not use third-party advertising or tracking cookies. We do not participate in cross-site tracking.

8. International Data Transfers

Your data may be processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses where required by applicable law.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it promptly.

10. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a data concern, you can reach us at:

• Email: [email protected]
• Address: AlterLinks, Attn: Privacy Team

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last Updated" date and, for significant changes, by sending a notification to your registered email address. Your continued use of the platform after changes are posted constitutes acceptance of the updated policy.

Terms of Service

Effective Date: September 25, 2026  |  Last Updated: September 25, 2026

These Terms of Service ("Terms") govern your use of the AlterLinks platform and services ("Service") operated by AlterLinks ("we," "us," or "our"). By accessing or using our Service, you agree to be bound by these Terms.

1. Description of Service

AlterLinks is a marketing technology platform that integrates with the TikTok Marketing API to provide campaign management, audience targeting, performance reporting, and optimization tools for TikTok advertisers. Our Service acts as an authorized interface to TikTok's advertising platform on your behalf.

2. Account Registration

• You must be at least 18 years old and have the legal authority to enter into these Terms.
• You must provide accurate, complete, and current registration information.
• You are responsible for maintaining the confidentiality of your account credentials.
• You are responsible for all activities that occur under your account.
• You must notify us immediately of any unauthorized use of your account.

3. TikTok Account Authorization

• To use our Service, you must authorize AlterLinks to access your TikTok advertising account through TikTok's official OAuth 2.0 authorization process.
• You represent that you have the authority to grant such access and that the TikTok account you connect is owned or managed by you or your organization.
• You may revoke AlterLinks' access to your TikTok account at any time through your TikTok Business Center settings.
• Our use of TikTok's API is subject to TikTok's Developer Terms of Service and API Terms. You agree to comply with TikTok's Advertising Policies when using our Service.

4. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable laws or regulations.
• Violate TikTok's Advertising Policies, Community Guidelines, or Terms of Service through your use of our Service.
• Attempt to access other users' accounts or data.
• Reverse-engineer, decompile, or disassemble any part of the Service.
• Use the Service to transmit malware, spam, or malicious content.
• Interfere with or disrupt the Service or servers or networks connected to the Service.
• Use automated scripts to collect information from or interact with the Service, except through our documented API.
• Sublicense, resell, or redistribute access to the Service without our written consent.

5. Data and Content

• You retain ownership of all data and content you provide to or create through the Service.
• You grant us a limited license to use your data solely for the purpose of providing and improving the Service.
• You are solely responsible for the content of your advertising campaigns, including compliance with all applicable advertising laws and TikTok's policies.
• We do not claim ownership of your TikTok advertising data. Our handling of your data is governed by our Privacy Policy.

6. Service Availability and Modifications

• We strive to maintain high availability but do not guarantee uninterrupted access to the Service.
• The Service depends on TikTok's API availability. Changes to TikTok's API, rate limits, or policies may affect Service functionality.
• We reserve the right to modify, suspend, or discontinue any part of the Service with reasonable notice.
• We will make commercially reasonable efforts to notify you of material changes that affect your use of the Service.

7. Fees and Payment

• Fees for the Service are as described on our pricing page or in a separate written agreement.
• All fees are non-refundable except as required by applicable law or as stated in a separate agreement.
• We reserve the right to change our fees with 30 days' advance notice.
• Advertising spend on TikTok is charged directly by TikTok and is not included in our service fees.

8. Intellectual Property

• The Service, including its design, features, and technology, is owned by AlterLinks and protected by intellectual property laws.
• These Terms do not grant you any right, title, or interest in the Service beyond the limited right to use it in accordance with these Terms.
• TikTok, the TikTok logo, and related marks are trademarks of TikTok Inc. and are used under the terms of TikTok's API and brand guidelines.

9. Limitation of Liability

To the maximum extent permitted by applicable law:

• The Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory.
• We do not warrant that the Service will be error-free, uninterrupted, or that it will meet your specific requirements.
• We are not liable for any actions taken by TikTok regarding your advertising account, including account suspensions, ad disapprovals, or policy enforcement.
• In no event shall our total liability exceed the amount you paid for the Service in the twelve (12) months preceding the claim.
• We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost revenue, or lost advertising spend.

10. Indemnification

You agree to indemnify and hold harmless AlterLinks and its officers, directors, employees, and agents from any claims, damages, losses, or expenses arising from: (a) your use of the Service; (b) your violation of these Terms; (c) your advertising content or campaigns; or (d) your violation of any applicable laws or third-party rights.

11. Termination

• You may terminate your account at any time through your account settings or by contacting us.
• We may suspend or terminate your account if you violate these Terms, if required by TikTok, or if required by law.
• Upon termination, your right to use the Service ceases immediately. We will delete your data in accordance with our Privacy Policy.
• Sections 5, 8, 9, 10, and 12 survive termination.

12. Governing Law and Disputes

These Terms are governed by and construed in accordance with applicable law. Any disputes arising from these Terms or the Service shall be resolved through good-faith negotiation, and if unsuccessful, through binding arbitration in accordance with applicable arbitration rules.

13. General Provisions

• Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and AlterLinks.
• Severability: If any provision is found unenforceable, the remaining provisions remain in effect.
• Waiver: Failure to enforce any right under these Terms does not constitute a waiver of that right.
• Assignment: You may not assign your rights under these Terms without our written consent.

14. Contact

For questions about these Terms of Service:

• Email: [email protected]
• Address: AlterLinks, Attn: Legal Team